The New York Times Ranks as Top Online Newspaper

A recent report by comScore, Inc. (NASDAQ: SCOR) showed that more than 123 million Americans visited newspaper sites in May, representing 57 percent of the total U.S. Internet audience, as the New York Times Brand led the category with more than 32 million visitors and 719 million pages viewed during the month.

“The average visitor viewed 22 pages of content on the New York Times, also leading the top ten. Tribune Newspapers ranked second in terms of audience with 24.8 million visitors, followed by Advance Internet (18.1 million visitors) and USA Today Sites (16.8 million visitors).”

“comScore research conducted last year for the Online Publishers Association showed that visitors who are exposed to display ads on news sites are more likely than average to visit the advertiser website, are heavier online buyers and tend to have higher household income. Online news publishers are also leading the way in the use of newer display ad formats, which are aiming to create a richer, more engaging experience for consumers.”

NEWSPAPER GROUPS

1. New York Times Company – Company websites list.
2. Tribune Company – Tribune 365 online audience.
3. Advance Internet – Affiliated newspaper list and media kit.
4. USA Today – Gannett Publishing Segment Online.
5. WashingtonPost – The Washington Post Company Business Properties.
6. McClatchy Corporation – Daily newspapers.
7. MediaNews Group – The newspaper list.
8. Mortimer B. Zuckerman – Owns New York Daily News, US News and World Report, Boston Properties, and Atlantic Monthly.
9. Hearst Corporation – Hearst Corporation brands.
10. News Corporation – Newspapers and information services.