Consumers Still Against An Economic Wall

Current spending is lower than that of a year ago and far below spending in September 2008, at the start of the financial collapse. According to Gallup, the financial collapse has not bottomed out just yet. The average American consumer is desperately searching ways to cut back on everyday spending.

Another recent Gallup poll shows that 63% of Americans think that the economy is getting worse. Only 31% of Americans think that the economy is getting better. This could be a clear indicator of the mood in the United States.

So, if you think you are the only one suffering in your neighborhood, think again. Turbulence in the food industry is reflecting shifts in the buying culture of America [Source:  The Oakland Tribune].

Ways Americans Are Cutting Back And Their Habits

84% The way consumers shop for groceries has been affected by rising food prices.
75% Shoppers continue to purchase usually higher-priced natural and organic foods.
65%  Consumers are buying generous amounts of generic brands instead of name brands.
56% Prepare more meals at home.
48%  Almost half of Americans are packing a lunch instead of eating at a restaurant.
46% More adults say grocery prices have prompted them to seek out lower-cost items.
39%  Many are refilling water bottles while on the go.
38%  Ladies are going to the hairdresser less than normal.
31%  Magazine readers are cutting subscriptions.
20% Cable television subscribers are cutting the cord.
[Source: Harris Interactive]