The Digital Vector

Osama bin Laden. A household name that has been etched in our minds permanently. The breaking headline of the day. The omnipresent arm of the news has gripped our quintessence. Clenched in a frozen moment in time, a universal rush of momentum impels masses to quench the mind’s thirst for knowledge. The melee mobilizes the news scramble of the digital day. The digital sphere has officially been acknowledged on this given day. The day is Sunday, May 1, 2011.

The discussion excites us and motivates us. What device did you use to receive the information of Osama’s death? Be honest. Where and how did you get to the story? One platform or a variety? Did you use Twitter? Facebook?  Television? Radio?

OSAMA STORY: DIGITAL FORMAT
1. Computer
2. Tablet
3. Mobile

We are enthralled and on the same token incognizant of our digital frenzy. With our hearts engrossed, we race to catch the freshest tidbit of the day. We are out of control at times, like sharks on a feeding frenzy, clutching technology with passion.

During the 24-hour period that ensued the Osama story the computer was responsible for the most traffic. Within three hours of the story,  internet traffic had spiked hysterically!

Data analysis  reveals that while the computer was the main mode of traffic, tablet user traffic had also spiked as high as 20% to 25%. And up to 30% had been mobile.

The data tells us is that in the following days news consumption was divided into different times of the day. The results tell that the tablet and mobile were sparring with each other until about noon. Computer remained king until about six in the evening. From the evening on, consumption from all three were fairly equal. There seemed to be an increase with tablet usage.

Ostensibly, we note that television and radio media traffic is not dead. That being said, we are increasingly using technology as the main artery with the flow of our news, information, and social nexus.

The future steers us in a digital vector.