Trends Are No Longer Controlled By Marketers

FACTS ABOUT TRAACKR
Traackr started in 2006 in Cambridge, MA from the idea that the post mass marketing era will be one of mutual influence in which marketing will be highly collaborative. Marketers, PR professionals and Market Researchers use Traackr to identify and engage top influencers most relevant to their brand, product, or campaign.

PEOPLE DOMINATE BRANDS
Discussions on brands are no longer controlled by marketers. Influential bloggers, reviewers, gamers and digital creators are now at the center of these exchanges. These online influencers mastered the art of capturing the attention of an audience and sparking conversations on the web around issues, products and brands they care about. What started as a counter-culture is now making an imprint on society and the economy.

Communication professionals realize that they have to acknowledge these exceptional media contributors find a way to collaborate with online influencers. New opportunities are emerging for those ready to lead the transition from “paid” to “earned” media.

TRAACKR STATISTICS
1.  4.6M – Americans create web content on any given day.
2.  31M – Americans have rated a product or service on the internet.
3.  42% – Positive impact of customer endorsement on retail sales.
4.  72K – Helpful votes for Harriet Klausner’s reviews on Amazon.
Source: Traackr